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Inspiring BioInnovation and Entrepreneurship at Higher Education Institutions in Europe: The First Step in BioEntrepreneurship.

The BIOINNO pilot project is offering an online course in Bioinnovation and Entrepreneurship through its e-learning platform BIOINNO2GO. The course provides a perspective on education that is much broader than any other stand-alone business school.
Explore how to think about entrepreneurial action, how to recognize opportunities, and how to identify and develop innovative ideas into new creative ventures. Learn how to develop successful business models and how to create innovative-based companies in the biotech sector.

About the Course

The BIOINNO is a four-unit entrepreneurship course for graduate and post-graduates students. There are no course prerequisites. This course is based on new teaching and learning methodologies designed by the BIOINNO’s university and industry partners. The aim of this course is to bring together talented individuals from diverse backgrounds and institutions in order to stimulate new conversations and opportunities for entrepreneurial ventures and to introduce students to entrepreneurial actions in order to better understand how to commercialize Intellectual Property resulting from their own research or that of their group.

Learning Objectives

This action-oriented course aims to inspire and develop entrepreneurial skills through the use of tasks and activities which have been customized for the BIOINNO project.

After taking this course, participants will:

  • Understand entrepreneurship and bioinnovation
  • Learn how to inspire and motivate curiosity in venture creation and technology commercialization
  • Explore the role of creativity in IP commercialization
  • Determine how to unlock creativity and enterprise
  • Understand when an idea might be an opportunity
  • Investigate the key stages of converting research into customer ready products and services
  • Learn how to gather evidence about their opportunity
  • Comprehend how to communicate the value of their research

BIOINNOVATION AND ENTREPRENEURSHIP Course Syllabus

UNIT ONE: CREATIVITY AND OPPORTUNITY RECOGNITION

Module 1: Defining Entrepreneurship (Shima Barakat)

Lecture 1.1. Course introduction
Lecture 1.2. What does entrepreneurship mean?
Lecture 1.3. Broad introduction to the Cambridge landscape
Lecture 1.4. How might the lessons from Cambridge be applied
to the European settings?
Lecture 1.5. The process of commercializing a technology

Module 2: Creativity and Innovation (Fiona Godsman)

Lecture 2.1. Course introduction
Lecture 2.2. Introduction to opportunity recognition
Lecture 2.3. When might an idea be an opportunity?
Exercise 2.4. Dementia case study: Customer?
Exercise 2.5. Possible answers
Exercise 2.6. Dementia case study: Innovative solution?
Exercise 2.7. Possible answers and wrap up

Module 3: Opportunity Recognition (Orsolya Ihasz)

Lecture 3.1. Course introduction
Lecture 3.2. The role of creativity and action
Lecture 3.3. Finding success in failure
Lecture 3.4. Key questions for transforming ideas into business opportunities

Module 4: Innovation Management and Commercialization at Enterprise for SMEs (Paul O’Reilly)

Lecture 4.1. Course introduction
Lecture 4.2. Question of size in innovation
Lecture 4.3. Organisation of innovation in enterprises
Lecture 4.4. Failure to innovate

UNIT TWO: BIOTECHNOLOGY, BIOECONOMY, BUSINESS MODELS, INTELLECTUAL PROPERTY & GO TO MARKET

Module 1: Gathering Evidence about your Opportunity – Making the Business Case in the Bioeconomy (Antoine Harfouche)

Lecture 1.1. Course introduction
Lecture 1.2. What does bioeconomy mean?
Lecture 1.3. FuturaGene success story
Lecture 1.4. From idea to market
Lecture 1.5. Freedom-To-Operate
Lecture 1.6. Why entrepreneurship in biotech
Lecture 1.7. What bioentrepreneurs need to know
Lecture 1.8. Venture creation process
Lecture 1.9. Two words about Intellectual Property and Technology Transfer


Module 2: Intellectual Property (IP) for Entrepreneurs (Vincent Shier)

Lecture 2.1. Course introduction
Lecture 2.2. Introduction to Intellectual Property rights
Lecture 2.3. Types of IP
Lecture 2.4. Patent
Lecture 2.5. Competing in global economy
Lecture 2.6. What comes after patent issuing
Lecture 2.7. Patent strategy
Lecture 2.8. Working with IP attorney
Lecture 2.9. Keeping records
Lecture 2.10. The deployment phase
Lecture 2.11. IP in the business plan
Lecture 2.12. Extra questions


Module 3: Academic Technology Transfer (TT) Strategies for Researchers: How to Start a Company (Kannan Grant)

Lecture 3.1. Course introduction
Lecture 3.2. Introduction to Technology Transfer
Lecture 3.3. DICAMBA TT storytelling
Lecture 3.4. AdhereTech TT storytelling
Lecture 3.5. Extra questions


Module 4: Defining the Right Business Model (Liisa van Vliet and Fiona Godsman)

Lecture 4.1. Course introduction
Lecture 4.2. Is your idea a product or service? Can you protect it?
Lecture 4.3. Does your product or service have prospective customers?
Lecture 4.4. What is your business model?
Lecture 4.5. The Bio-Pharma business model
Lecture 4.6. Use the Business Canvas Model to describe, design, challenge and invent a business model
Lecture 4.7. Business Canvas Model example

UNIT THREE: COMMUNICATING YOUR IDEAS

Module 1: Identifying Resources – Cross Cultural Content (Sean Lynch)

Lecture 1.1. Course introduction
Lecture 1.2. Cross cultural consideration
Lecture 1.3. Cross cultural consideration and entrepreneurship
Lecture 1.4. Cross cultural difference example


Module 2: Communicating the Value of your Research (Shima Barakat and Kannan Grant)

Lecture 2.1. Course introduction
Lecture 2.2. The art of presenting/pitching
Lecture 2.3. What about the pitch content?
Lecture 2.4. What comes after the pitch


Module 3: Elevator Pitch (Shirley Jamieson)

Lecture 3.1. Course introduction
Lecture 3.2. What is an elevator pitch?
Lecture 3.3. Pitching exercise

UNIT FOUR: ENTREPRENEURIAL STORYTELLING: LEARNING FROM THE EXPERIENCE OF OTHERS

Module 1: Meet Real Entrepreneurs (Helen Lee, Andrew Lynn, Iain Flemming, and Krishnan Chittur)

Lecture 1.1. Introduction
Lecture 1.2. Entrepreneurial storytelling about failure
and success
Lecture 1.3. Entrepreneurial innovation as storytelling
Lecture 1.4. Storytelling for startups: success comes through struggle
Lecture 1.5. Biomaterials and genetic applications – Little frustrations can sometimes lead to big things.


Module 2: BIOINNO Elevator Pitch Competition

Video 2.1. BIOINNO 1st BioInnovation pitch competition
Video 2.2. BIOINNO 2nd BioInnovation elevator pitch competition


Module 3: BIOINNO Successful Stories

Video 3.1. BIOINNO 1st pilot activities on entrepreneurship education
Video 3.2. EU Knowledge Alliance’s BIOINNO teaches biotechnology entrepreneurship

 

 

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Course at a Glance

6 weeks of study
4-5 hours of work/week
English
 
 

Instructors

Shima Barakat,
University of Cambridge
Fiona Godsman,
Scottish Institute for Enterprise
Orsolya Ihasz,
University of Cambridge
Antoine Harfouche,
University of Tuscia
Liisa van Vliet,
Floceleris and Drop-Tech Ltd.
Sean Lynch,
Emerald Marketing
Shirley Jamieson,
University of Cambridge
Paul O’Reilly,
Dublin Institute of Technology
Vincent Shier,
Oblon Spivak
Kannan Grant,
University of Alabama in Huntsville

Entrepreneurs

Helen Lee,
University of Cambridge
Andrew Lynn,
University of Cambridge
Iain Fleming,
University of Cambridge
Krishnan Chittur,
University of Alabama in Huntsville

Panelists

Shailendra Vyakarnam,
University of Cranfield
Antoine Harfouche,
University of Tuscia
Derek Jones,
University of Cambridge
Julian Hitchcock,
University of Cambridge
Beatrix Schlarb-Ridley,
University of Cambridge
Paul O’Reilly,
Dublin Institute of Technology
Vincents Shier,
Oblon Spivak
Kannan Grant,
University of Alabama in Huntsville
Krishnan Chittur,
University of Alabama in Huntsville
Shima Barakat,
University of Cambridge
Lesley Hetherington,
University of Cambridge & University of Aberdeen